星巴克自2012年收购Teavana茶叶公司后，便持续在北美与亚洲市场探索茶饮业务的可能性。从美国Teavana Tea Bar的短暂尝试，到中国市场的茶饮热销，再到日本Starbucks Tea & Cafe的成功落地，星巴克在茶饮与咖啡之间不断寻找平衡点。本文将梳理星巴克茶饮专卖店的兴衰历程，分析其在不同市场策略调整背后的商业逻辑，同时呈现星巴克如何将茶饮与品牌基因巧妙融合，最终在日本市场找到突破口。 [more…]

Many people buy coffee beans from Starbucks, but because the grinding and brewing methods are wrong, what they end up drinking is just a cup of weak, gritty hot water. Starting from this problem, this article explains clearly why coffee grounds need to be filtered, why coffee grounds cannot be consumed directly, and the bean selection and roasting logic behind how Starbucks coffee beans traveled from Seattle's Pike Place Market to the world. The article will also introduce the flavor characteristics of Pike Place Roast, the Feng Wu Xiang Yun blend involving China's Yunnan, and the complete tasting method of smelling the aroma, sipping, and taking a full mouthful, helping coffee lovers truly understand the time, temperature, and extraction details behind a cup of Starbucks coffee. [more…]

As a symbol of American culture, Starbucks rapidly went global after Howard Schultz took over, opening 17,600 stores in 61 countries. However, when Starbucks entered countries with deep cultural traditions such as China, India, and France, it frequently encountered cultural resistance and controversy. From being forced to withdraw from its Forbidden City store, to the long wait in the Indian market, to the French people's steadfast defense of traditional cafés, Starbucks, while exporting American coffee culture, has also had to face the stubborn resistance of local cultures. This article will walk you through Starbucks' path of cultural conflict and integration around the world, and explore the balance between business expansion and cultural respect. [more…]

Coffee has long become part of modern daily life, and the chain brands found on street corners are precisely an important force driving the popularization of coffee culture. This article reviews ten representative coffee brands from the United States, Japan, Germany, Italy, the United Kingdom, Canada, Singapore, and China, covering Starbucks, Doutor, Tchibo, Ditsch, Second Cup, illy, Costa, McCafe, The Coffee Bean & Tea Leaf, as well as Guangzhou's local Front Street Coffee. Each brand has its own unique historical background and business philosophy, from affordable positioning to specialty roasting, from fast-food speed to slow craftsmanship, together forming a diverse picture of the global coffee market. Whether you seek convenience or care about flavor, you can find names worth knowing in this list. [more…]

As a frequent coffee drinker, you've surely heard of "Americano." If you order one at Starbucks, it's typically made with espresso as the base, plus about 6–8 times the amount of water. But I've clearly heard that Italians don't drink Americano (which is absolutely true)—so why would it appear on an Italian coffee menu? [more…]

Pu'er, a city that changed its name because of Pu'er tea, is now entering the public eye with a new identity as the "Coffee Capital of China." The Tropic of Cancer passes through it, placing it on the same latitude as Cuba, the kingdom of coffee, and its exceptional climate conditions make it an ideal growing region for Arabica coffee. From Nestlé's arrival and layout in 1988 to today, when international giants such as Starbucks and Kraft are competing to purchase its beans, Pu'er's coffee industry has gone through more than thirty years. Through vivid details such as coffee farmer Zhang Kui's cultivation story, technical assistance from international experts, and cup quality control, this article presents the varietal advantages, current state of the industry, and future business opportunities of Pu'er Arabica coffee, while also introducing Front Street Coffee's continued attention to and recommendations for Yunnan coffee. [more…]

In recent years, with the strong promotion of the specialty coffee industry in Europe and America as well as Starbucks, Cold Brew has become a popular contender in the iced coffee world. On a scorching summer day, you can not only go to a beautiful coffee shop to enjoy a cup, but also brew a batch at home yourself, which has become a stylish and relaxing new coffee choice. Cold brew coffee [more…]

Front Street Coffee Introduction: Front Street Coffee (Frontsteet Coffee), founded in 2013, is a well-known local coffee brand in Guangzhou, specializing in house-roasted coffee beans and offering over 50 varieties of fresh coffee, available for online purchase through its Tmall flagship store and Taobao shop. Over the years, Front Street [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee) Nowadays, discerning coffee enthusiasts who want to brew a standard pour-over coffee at home need to prepare a variety of tools: a gooseneck kettle, a server, a dripper, filter paper, a thermometer... Using them is quite a production, and when not in use [more…]

Great changes are taking place in the coffee industry. This year, the news of the potential sale of Starbucks China has caused a great stir in the industry. The list of potential bidders is long and impressive, including Carlyle, Hillhouse, Primavera [more…]

You may find the term "flat white" unfamiliar, but anyone who has been to Starbucks will surely know the "Fu Rui Bai." In fact, names like "Xiao Bai Coffee," "Fu Rui Bai," "Chun Yi Bai," "Ao Rui Bai," and "Aussie White" all refer to the flat white. It originated in Oceania (Australia), which is why it is also called Aussie white coffee. [more…]

星巴克在投资者日来临前，披露了员工福利与客户忠诚度计划的最新动向。其中，与美国Polygon携手打造的Web3平台“星巴克奥德赛”尤为引人关注。该平台将Starbucks Rewards与NFT机制结合，预计年内上线，允许美国会员及员工通过互动活动获取数字收藏品，并解锁独特体验。会员还能以信用卡购买NFT，无需加密钱包，降低参与门槛。与此同时，星巴克也推出学生贷款管理与My Starbucks Savings储蓄两项仅限美国员工的福利。本文将梳理这些新计划的细节与背后意图。 [more…]

Cicadas sing and birds call, the sun shines brightly, and the southern region gradually enters summer. The weather is hot, and icy refreshing drinks are always irresistible. Cold brew coffee is simple to make, with no complicated procedures—just brew a pot before going to sleep at night, and you can drink it the next morning when you wake up. For coffee lovers, cold brew coffee is a summer heat-relieving [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee) In recent years, with Starbucks' promotion of flat white, many friends who originally drank lattes and cappuccinos have also started switching to flat white. Some who come to Front Street stores [more…]

Is Starbucks' Flat White any good? I believe every one of you who has been to Starbucks has been curious about this coffee. Unlike famous espresso drinks such as Americano, Latte, and Cappuccino, the Flat White rose to popularity during the third wave of coffee, when people began to [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee) The world's three major beverages are cocoa, tea, and coffee. Among them, coffee was only introduced to China just over a hundred years ago, but it is only in recent years that coffee's development in China has grown increasingly massive, and the number of coffee drinkers has [more…]

For more specialty coffee knowledge, please follow: Front Street Coffee (Frontsteet Coffee) Speaking of Luckin's Australian White and Starbucks' Flat White, these two coffees actually refer to the same coffee—Flat white. This is a coffee beverage invented in Australia, made from espresso [more…]

What is cold brew coffee? Cold brew coffee is Cold Brew Coffee, also known as cold-brewed coffee, ice-brewed coffee, or cold-brewed coffee. Put the ground coffee powder into room-temperature water, soak and extract for 12 hours, then filter out the coffee grounds, and the coffee liquid obtained is cold brew coffee. Cold brew coffee [more…]

2021年底，委内瑞拉加拉加斯出现了一家山寨星巴克，其标志与正版高度相似，引发热议。如今，类似的标志又现身美国西弗吉尼亚州格伦维尔州立大学校园。这究竟是山寨行为的蔓延，还是另有隐情？本文将带你厘清“We Proudly Serve Starbucks”与山寨星巴克之间的本质区别，并回顾委内瑞拉山寨店的始末。同时，我们继续关注咖啡行业动态，文末附有前街咖啡的交流信息，欢迎咖啡爱好者共同探讨。 [more…]

咖啡爱好者们常挂在嘴边的品牌，除了星巴克，你还了解多少？本文系统梳理全球十大知名咖啡连锁品牌，从美国的星巴克、戴奇、麦咖啡，到日本的罗多伦、德国的沏宝、意大利的瑟滴、英国的咖世家，再到加拿大的第二杯和巴林的驯鹿，逐一介绍它们的创立年份、发源地、经营特色与市场地位。同时，文章还穿插了各种少见咖啡品种的介绍与命名方法，并附上前街咖啡（FrontStreet Coffee）的精品咖啡豆资讯，为咖啡控们提供一份兼具知识性与实用性的品牌指南，帮助你更全面地认识世界咖啡版图。 [more…]